• gigi eligoloff

A year of COVID for the 'virtual village' charity

Updated: Mar 5

What is becoming clearer as we edge out of the pandemic, is that the gap between the haves and have-nots has widened, with many more families being pushed below the poverty line. Charities have lost out too with one domestic abuse charity describing the impact of COVID on their donations last November as 'devastating'.


We asked Sophie Livingstone MBE, CEO of children's charity Little Village, our chosen UK charity partner for 2021, what the last year has meant to them.


"Covid has had a profound impact on the way we run things at Little Village, which is like a foodbank, but for clothes, toys and equipment for babies and children up to the age of five.


As well as supporting families in the short term, we are working hard to tackle child poverty in the long term by continuing to raise awareness of the issue. For example, to mark our 5th Anniversary in February, we published a new report, supported by the Joseph Rowntree Foundation, looking at the rates, persistence and depth of poverty in families with young children.

The research found 1.3 million of the 4.2 million children in poverty in the UK are babies and children under the age of 5, which is simply appalling in one of the richest countries in the world.